This will give you an idea of what
Search Engine Optimization is all about.. In today's economy
it is more important than ever to market efficiently and
make your marketing dollars count. Give us a call to find
out how we can create an effective and affordable search
engine optimization plan for you today
or Call: 870.398.4106
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving
the volume and quality of traffic to a Web site from search
engines via "natural" ("organic" or "algorithmic")
search results. Usually, the earlier a site is presented in
the search results or the higher it "ranks," the
more searchers will visit that site. SEO can also target different
kinds of search, including image search, local search, and
industry-specific vertical search engines.
As a marketing strategy for increasing a
site's relevance, SEO considers how search algorithms work
and what people search for. SEO efforts may involve a site's
coding, presentation, and structure, as well as fixing problems
that could prevent search engine indexing programs from fully
spidering a site. Other, more noticeable efforts may include
adding unique content to a site, ensuring that content is
easily indexed by search engine robots, and making the site
more appealing to users. Another class of techniques, known
as Black Hat SEO or spamdexing, use methods such as link farms
and keyword stuffing that tend to harm the search engine user
experience. Search engines look for sites that employ these
techniques and may remove their listings.
SEO can also refer to "search engine
optimizers," a term adopted by an industry of consultants
who carry out optimization projects on behalf of clients,
and by employees who perform SEO services in-house. Search
engine optimizers may offer SEO as a stand-alone service or
as a part of a broader marketing campaign. Because effective
SEO may require changes to the HTML source code of a site,
SEO tactics may be incorporated into Web site development
and design. The term "search engine friendly" may
be used to describe Web site designs, menus, content management
systems and shopping carts that are easy to optimize.
Where to Start
Using the most accurate words—aka keywords—to
describe what you are promoting is the heart of Web site optimization.
Search engines use complex and highly confidential algorithms
or mathematical calculations to scan and deduce how closely
the information on your Web site conforms to what you are
claiming to be promoting. You might say, why in the world
would I put something on my Web site that isn’t relevant?
Because there have always been people who have tried to beat
the algorithms by throwing in totally irrelevant but highly
searched terms like “Free” or “Sex”
to drive traffic to their site. This is actually fraud. It
is like loss-leader advertising in the brick-and-mortar world.
It will get you blacklisted and you do not want to go there—ever.
Blacklisting is when a search engine (usually
Google) takes you off of its search path. As far as they are
concerned, you no longer exist. Sadly, it is possible to get
blacklisted even when you are not deliberately trying to fool
the spiders. The best thing to do is just play it straight
and not listen to the “Web site expert” who promises
surefire listing if you just do this. Reputable optimization
services will help you do it right, not help you get around
the rules. And it is very hard to get un-blacklisted.
Aside from being sure that you are using
keywords and keyword phrases that pertain to your product
or service, it is important that your navigation be very efficient.
You want to be able to get to the most important information
as quickly as possible. It is best to have to only click through
two or three pages to get to the heart of information that
might be needed by your visitors.
Navigation is extremely important to the
search engine. Clear and easily understood labels are essential.
Logical and consistent paths are prized. The pattern used
to get to each level of information should follow the same
methodology from the index page on. It is easy to get convoluted
and disorganized especially if you have never done this before.
It is possible to do it on your own, but advisable to find
someone who can help you, or buy a book on the subject before
you invest too much time and energy only to find that you
have to start over, or worse, fail to achieve your goals.
Plan Your Site:
Make a plan. Put it on paper. Make a drawing of how you
imagine it to be organized. There are many good programs
that make this easy to do, but good old pencil and paper
Know Your Competition:
Spend some time looking at your competitor’s Web sites.
Go through them and notice the good and bad points and make
notes. Use the best and worst of your competition’s
Web site to guide you in building yours.
Outline Keywords and Phrases:
Notice the keywords and phrases your competition uses.
Be sure that your content is full
of your keywords:
Once you have decided on your keywords and phrases, use
Get professional help if you do not have the time to do
this right. It is a matter of success or failure for your
placement in the search engines. There are reputable consultants
that can fit every budget. Investing in optimization for
your Web site is never a mistake if you deal with a reputable
Take your Web site seriously and it will
work for you.